Group contracted a single provider of maintenance
services for all Lisbon airport properties.
7.3.3_Car parking
The trend of the first half of the year carried on
throughout 2012, as the car parking business was
under pressure from two major external factors: the
economic environment that has enveloped the entire
country, which affects the customers’ shopping power,
and increased competition.
In the first case, the impact was felt in short-term
parking, an option traditionally adopted by Meeters &
Greeters – people who come to pick up arriving
passengers or to say farewell to them at the airport.
Admittedly, this is a difficult cycle to reverse, consider-
ing the reasons for it, but ANA, S.A. has sought to come
up with some specific proposals for this segment.
The problem of competition is especially seen in the
increasingly aggressive nature of pricing policies. In
response, ANA, S.A. has taken a strong position in the
market by offering new rates (starting at 4 euros/day
in Porto and 5 euros at the remaining airports) and
boosting the current offer through promotions and new
concepts of customer loyalty and differentiation.
In order to differentiate its car parking services, ANA,
S.A. has signed various protocols with airlines and
tourism agencies for the providing of exclusive parking
services, with specific proposals still being developed
for the corporate segment.
ANA, S.A. has also invested in promotional campaigns
through Google partner networks. The development of
the site
has also proven
to be a platform of great interest to users, as online
reservations have already surpassed 9 thousand reser-
vations per month.
In short, despite the difficulties experienced, the car
parking business closed out 2012 at a level very similar
to that of the previous year, as shown on the table below.
7.3.4_Rent-a-car
The Rent-a-Car (RAC) business has particularly felt the
effects of the change in habits of consumers following
the “democratisation” of the internet. The traditional
channels that monopolised this service (tourism
operators and travel agencies) have been losing ground
to online offers. In addition, this trend has put pressure
on prices, and customers tend to pay more attention
to the price factor than to quality when making their
decision. This has encouraged the appearance of
unlicensed operators operating in the airport area,
whose unfair competition hurts the activity of licenced
operators.
As a result, one of the ANA, S.A. licensees operating at
Lisbon, Porto and Faro airports – SIXT (Auro Rent)
ANNUAL REPORT ‘12
BUSINESS REVIEW
66
ANA, S.A.
Parking
ANA GROUP
2012
2011
2010 Var. % 12-11
2012
2011
2010 Var. % 12-11
16,653
16,827
17,821
(1.0%)
Revenue (thousand euros)
17,152
17,368
18,448
(1.2%)
0.62
0.64
0.72
(3.2%)
Revenue/Pax* (euros)
0.59
0.60
0.69
(2.8%)
* Local passengers
