way to the boarding gate passes right through this
area;
• Commercial adaptation of Lisbon airport to the
new passenger profile – The change in the
profile of passengers who use Terminal 2 after
easyJet opened its base there made it necessary
to adapt the commercial offer accordingly.
New concepts (specifically the National Confec-
tionery and Nespresso) were introduced in the
renovation of the entire restaurant area, and
steps are already underway to open a tobacconist,
newspaper/magazine shop and specialty stores.
At the same time, new commercial concepts
were also introduced in the public departures
area of Lisbon airport and some existing ones
were relocated, in order to improve the commer-
cial offer in this section of the airport, where
there was a change in the flow and profile of
passengers;
• Cultural Agenda – Because airports are the main
door in and out of our country, ANA, S.A. put in
place a cultural programme with creative content in
areas of the airport, which contributed to the positive
projection of Portugal’s image, culture and identity.
In the last six months of the year, concerts, exhibits
and tastings of national products were held, trans-
forming the airport terminal into an up-to-date,
dynamic showcase and/or live stage for Portuguese
culture;
• Conclusion of the negotiations for the commer-
cialisation of commercial areas in the new Central
Plaza of Lisbon airport – All the negotiations
were practically concluded for the 30 or so new
commercial spaces that ANA, S.A. plans to open
in 2013 in the new Central Plaza in Lisbon airport.
Here in this new commercial area, the entire
commercial offer can be adapted to the needs of
the passengers, while enabling the introduction
of prestigious concepts and name brands.
The existing commercial spaces at Faro are fully occupied,
and with a new development project currently underway
for the airport, there has been no room for develop-
ing new business. New partners are reluctant to make
large investments at the other airports, due to the
economic environment, and some of the restaurant
options had to be revised in 2012, with international
names taking over for the existing business concepts.
It was a difficult year for the commercial areas, but the
initiatives put in place caused retail activity to surpass
all its indicators once again, after its record year in
2011. The commercial areas of the Group’s airports
had a turnover of about 315 million euros in 2012, 300
million euros of which were registered by ANA, S.A..
ANNUAL REPORT ‘12
BUSINESS REVIEW
63
