ANNUAL REPORT ‘12
BUSINESS REVIEW
35
7_BUSINESS REVIEW
The ANA Group business portfolio consists of the
two following major areas of business: Aviation and
Non-aviation. The Group also provides airport security
and assistance service to persons with reduced mobility
(PRM).
The competitive nature of the aviation sector and the
conditioning factors that have placed limitations on the
ANA Group’s business activity are seen as a challenge
that has been met with the development of a set of
relevant initiatives that have allowed the Group to
reinforce its position in this market.
The strategy adopted is based on the promotion of
sustained demand, specifically through strengthening
the international connectivity of the airports, capturing
new routes, expanding the current capacity and opti-
mising the use of infrastructures and existing resources.
Along with these initiatives, the ANA Group airports
have been engaged in developing a closer relationship
with passengers, recognising their prominent role
in generating business, through customized services
and products, at the same time making use of new
forms of communication in the dissemination of rele-
vant information.
Since 2008, by following this course of action, the
company has achieved growth in earnings while airport
fees have remained practically unchanged. At the same
time, the Group continues to focus on developing
its non-aviation businesses, identifying business
opportunities and implementing innovative concepts
for products and services that will allow it to leverage
per passenger income and generate attractive returns.
In 2012, the aviation business segment continued
to dominate the turnover
2
of the ANA Group (429
M€). Its 62.2% share of the turnover was slightly lower
than in previous year, however, the drop of 0.6 p.p. was
mostly compensated for by a rise in the non-aviation
segment.
7.1_MAINSTAYS OF THE BUSINESS
7.1.1_Airport and passenger service marketing
The air transport sector is constantly changing, increas-
ing the demand on airport marketing to take an active
role in ensuring that proactive decisions are being made
in anticipation of trends and structural transformations
within the industry.
62.2%
11.5%
_Aviation
_Non-aviation
_Security
and PRM
26.3%
STRUCTURE OF TURNOVER IN 2012
ANA GROUP
429 M€
ANA, S.A.
358 M€
56.3%
12.8%
_Aviation
_Non-aviation
_Security
and PRM
30.9%
c
o
r
e
b
u
s
i
n
e
s
s
c
o
r
e
b
u
s
i
n
e
s
s
2
Excluding the amount for construction contracts due to the adoption of IFRIC 12.
